Brand Guidelines

We believe that a strategic way to reach more students with the gospel is to grow the LifeWise brand  nationwide. Much like other large organizations that share one identity across many locations, we want  to demonstrate a high level of unity and consistency from one local LifeWise program to another. Having  everyone aligned under these carefully established guidelines will not only make our organization more  recognizable, but also demonstrates the level of excellence to which we aspire every day.    

Please review the Brand Guidelines carefully before creating any branded marketing collateral, location signage, print materials or social media posts.

CONTENTS

LOGOS

 
LW(main).png

Logos are provided by the LW Support Center to each location entering Phase 3. These logos are not to be  altered in any way, nor should any new logo be created using the LifeWise Academy name. Logos are meant to be  used for branded marketing and communications according to the specifications outlined in this document.  Most marketing collateral is provided by the Support Center as completed ready-to-use files or templates  with select editable fields. 

NOTE: Approval for any new pieces of major marketing collateral (e.g. One-Pagers, Brochures, Location Signage, etc.) must be obtained from             the LW Support Center before use. Pieces such as Location Specific  Flyers, Parent Letters, etc. may be created as needed according to these Brand Guidelines. 

LW(secondary)_WithStars_P.png

LW(secondary)_WithStars 

USES:  

• On White Background 

• Location Specific Marketing Collateral

• Most marketing collateral will be provided by the LW          Support  Center, either as completed ready-to-use        files or templates  

      with select editable fields. 

             • e.g. LW One-Pagers, Community Interest                             Bulletin Insert, Parent Packet Cover                                   Letter, Permission Slips, Budget & Giving                         Levels, etc. 

LW(secondary)_WithStars_BG_P.png

LW(secondary)_WithStars_BG 

USES:  

     • On Red Background 

     • Select Location Specific Marketing Collateral 

     • Mailchimp Template

• Provided by the LW Support Center 

• See Mailchimp Process & Guidelines 

• Social Media Profile Images

• Provided by the LW Support Center 

• See Social Media Process & Guidelines 

LW(main).png

LW(Main) 

USES:  

     • On White Background 

     • Marketing Collateral Provided by HQ

• Brochures, Program Overview, What Educators Need to            Know  Booklet, ‘Thank You’ Notes, etc.  

• Program Location Signage, Press Releases, Local News                Features &  Similar Program Launch Marketing

 

TYPOGRAPHY

Brand fonts were selected by the LW Support Center to be used for marketing and communication according  to the specifications outlined in this document. These fonts are available for download from our Location  Resources page.  

Predator 0316 Slab Cut

Prohibition Regular

Prohibition regular

BRANDON GROTESQUE BOLD (ALL CAPS)

GOTHEM CONDENSED MEDIUM (ALL CAPS)

Brandon Grotesque Medium

Brandon Grotesque Regular

Brandon Grotesque Regular

HEADINGS & NUMBERS

SUBHEADING

BODY COPY

COLORS

 

LW has carefully selected brand colors that are to be used according to the specifications outlined in this  document. Color codes and uses are provided on page 3. 

Please adhere to these colors on all LW branded marketing materials.  Review existing materials for additional guidance.  

PANTONE: 1797 C 

C: 13 M: 94 Y: 83 K:

R: 207 G: 51 B: 57 

HEX #: cf3339 

PANTONE: 7622 C 

C: 27 M: 95 Y: 85 K: 24 

R: 150 G: 38 B: 44 

HEX #: 96262c 

PANTONE: 128 C 

C: 4 M: 13 Y: 82 K: 0 

R: 246 G: 212 B: 77 

Hex #: f6d44d 

PANTONE: 144 C 

C: 3 M: 54 Y: 100 K: 0 

R: 241 G: 138 B:

HEX #: f18a00 

PANTONE: Black 6 C 

C: 75 M: 68 Y: 67 K: 90 

R: 0 G: 0 B: 0 

HEX #: 000000 

PANTONE: 425 C 

C: 66 M: 56 Y: 53 K: 29 

R: 84 G: 87 B: 90 

HEX #: 54575a 

PANTONE: 423 C 

C: 49 M: 39 Y: 39 K:

R: 136 G: 139 B: 141 

HEX #: 888b8d 

PANTONE: Cool Gray 1 C 

C: 14 M: 11 Y: 12 K: 0 

R: 217 G: 216 B: 214 

HEX #: d9d8d6 

PANTONE: 7527 C 

C: 16 M: 13 Y: 21 K: 0 

R: 214 G: 209 B: 196 

HEX #: d6d1c4 

USES: 

Attention Drawing 

Typography - Headings & Numbers,  Subheadings & Body 

USES: 

Attention Drawing 

Typography - Headings & Numbers,  Subheadings & Body 

USES: 

Typography - Headings & Numbers,  Subheadings & Body 

USES: 

Backgrounds & Graphics 

Color Blocks Behind Text 

NOTE: Dark red graphics used  selectively in overlays on red background, 

Yellow used selectively in medium or bold  typography on red background 

NOTE: Used selectively in medium or  bold typography on red background

 

STANDARD EMAIL SIGNATURE

For those in leadership roles and/or communicating through an organization provided email address, email  signatures should be set up to match the standards outlined on page 4. 

First and Last Name

LW(main).png

Title

LifeWise Academy

Phone Number

lifewiseacademy.org

(ENTER/RETURN)

Sans Serif | Bold | Normal  Sans Serif | Normal | Small  Sans Serif | Normal | Small 

Sans Serif | Normal | Small

 Sans Serif | Normal | Small